Newzoo has issued a new report on the state of the mobile market. According to analytics, it will reach over $90 billion in consumer spending in 2021, with Android accounting for more than half of it.
Key data
- Mobile game revenues will reach $90.7 billion globally, which is up 4.4% year-over-year. It is expected to hit $116.4 billion by the end of 2024.
- China will become the leader, accounting for 34.5% of worldwide revenue ($31.3 billion). It will be followed by the US (16.2%) and Japan (13.6%).
- App Store will account for 45.3% of total revenue, or $41.1 billion. 31.1% will come from Google Play and 23.5% from third-party Android stores.
- 3.9 billion people will use smartphones by the end of 2021, which is up 6.1% year-over-year. The number of smartphone users is expected to reach 4.5 billion by the end of 2024.
The full report can be found here.