Like almost every company out there, Ubisoft wants players to spend as much time in their games as possible. So those users who didn’t play Far Cry 6 enough, received mocking emails from the title’s antagonist. And not everyone liked this idea.
The marketing email was spotted by GamesIndustry.biz managing editor Brendan Sinclair. He shared a few screenshots of the letter he received after playing Far Cry 6 for only three hours.
“I wanted to thank you for giving me free rein in Yara. Take it easy, and know that Yara is in capable hands,” Antón Castillo’s message reads. It is followed by another text: “Surely you can do better than this.”
A lot of games are already ruthlessly designed to maximize engagement, but now they email and hassle you if you dare to stop playing them. pic.twitter.com/TRIsV4jnZP
— Brendan Sinclair (@BrendanSinclair) October 26, 2021
While the whole message is clearly generated automatically to keep players engaged, a lot of people got angry at Ubisoft.
Ubi gonna sell an in-game booster to jack your played hours so you stop getting these emails. https://t.co/55sVKEAKq0
— Skill Up (@SkillUpYT) October 26, 2021
Sinclair’s tweet has already gained 33K likes and over 4.4K retweets. Some users called this email unacceptable, saying that games shouldn’t spam players with messages like this.
Says a lot about this style of game… https://t.co/C0xLePtP8j
— John Linneman (@dark1x) October 26, 2021
On the other hand, there also were many people who found it funny and thought it was a clever way to remind players about the game. As some users noted, people can always unsubscribe from the newsletter or simply ignore it.