Supercell has just announced it’s cancelling its latest soft launch game, Hay Day Pop. So far, the game has generated nearly $1 million.
“Our goal is to ensure that each game we release will be played for years and remembered forever,” reads the company blog. “Despite all of our efforts, we feel that Hay Day Pop does not meet the standards we have set for ourselves and our players.”
The servers will be turned off on February 1, 2021. Until then, the players can continue playing. In fact, Supercell has even rolled out one last update for Hay Day Pop today.
According to Craig Chapple, Mobile Insights Strategist at Sensor Tower, the game has generated 360,000 downloads and brought in $990,000 in revenue so far.
Its top 3 countries for downloads so far are Canada in No. 1, the UK at No. 2, and India at No. 3. The biggest revenues came from Canada in No. 1, the UK at No. 2, and Australia at No. 3.
When it comes to killing games in soft launch, Supercell has always been famously unsentimental about it. Hay Day Pop is just the latest cancellation in the long line of canned projects including Rush Wars, Smash Land, Spooky Pop, Battle Buddies, which only spent several months in beta. This is on top of “tens and tens” of games shut down internally.