All publications by tag «Microsoft»
How Microsoft can build content fortress by letting companies place ads in free-to-play Xbox games
It’s been reported that Microsoft is now working on a special program to let third-party companies place ads in free-to-play games. Here is how this move might boost Xbox advertising ambitions and help it build the so-called “content fortress.”
Report: Xbox Series X|S reaches almost 14 million units sold globally, with PS5 still leading this race
Microsoft has been trying to close the gap on Sony since the start of the latest console race. The Xbox Series X|S has strengthened its positions over the last months, with its total sales reaching almost 14 million units worldwide.
Microsoft had no discussions with Bobby Kotick regarding his post-acquisition employment status
Microsoft and Bobby Kotick haven’t discussed his post-merger employment status yet, Activision Blizzard claimed. This is contrary to previous reports suggesting the publisher’s CEO would resign following the deal.
Group of Activision Blizzard investors urge other stakeholders to vote against Microsoft deal
SOC Investment Group has raised concerns over Microsoft’s acquisition of Activision Blizzard, saying that it fails to properly value the Call of Duty publisher. The firm urged other stakeholders to vote against the deal.
Microsoft reportedly paid $5-10 million to bring Guardians of the Galaxy to Game Pass
Microsoft has never disclosed any financial information about Game Pass deals. However, a games industry expert stated that the company could have paid between $5 and $10 million to bring Guardians of the Galaxy to its subscription service.
Microsoft to respect Activision Blizzard employees’ unionization if Call of Duty maker approves it
Raven Software employees have asked Microsoft about its position on the potential unionization. The company said it won’t stand in the way in case Activision Blizzard approves a union in the first place.
Moon Studios’ “oppressive” culture could have affected Microsoft’s decision to not work with Ori devs again
Moon Studios, a 100% remote team known for the critically acclaimed Ori series, has been accused of toxic workplace culture. The mismanagement reportedly resulted in mental health problems for employees and could have become the reason for Microsoft to part ways with the studio.
US lawmakers introduce bill to block mergers worth $5+ billion ahead of Microsoft-Activision deal
Democratic lawmakers have introduced a new bill prohibiting antitrust mergers. It would allow the Federal Trade Commission (FTC) and the Department of Justice (DOJ) to block M&A deals worth $5 billion or more.
Microsoft becomes Metacritic’s top publisher of 2021, making history as first company to average 85+ score
Metacritic has shared its list of top game publishers of 2021, with Microsoft leaping to the first place. The company has outperformed other big companies, including Sony, Activision Blizzard, and EA.
Microsoft suspends all new sales of its products and services in Russia
The list of companies suspending or stopping their business in Russia is getting bigger. Microsoft has announced its decision to stop all new sales of its products and services in the country while also committing to helping and supporting Ukraine.
15 advocacy groups urge FTC to closely scrutinize Microsoft’s acquisition of Activision Blizzard
More than a dozen advocacy groups have raised their concerns over Microsoft’s planned acquisition of Activision Blizzard. They asked the Federal Trade Commission to closely review the deal to stop potential damage to the market, including a threat to fair competition.
Microsoft to potentially give up 30% commission on Xbox in wake of regulatory pressure
Microsoft is now facing pressure from regulators ahead of the Activision Blizzard acquisition, which forced the company to revise some principles for its storefronts. This also means a possible replacement of standard 30% commission on Xbox with a more flexible model.
Microsoft’s acquisition of Activision ‘strikes fear’ in indie devs that might be outshined by AAA blockbusters
While Microsoft’s deal to acquire Activision Blizzard is yet to be approved, some indie developers are now raising concerns over its possible aftermath. They worry that the industry’s consolidation might leave them buried under tons of AAA games.
Newzoo: Activision acquisition puts more pressure on Sony, with Warzone having 25% player share across PS, Xbox, and Steam
Only one month into 2022 and we have already witnessed one of the biggest acquisitions in the history of video games. Newzoo has shared some insights into the latest M&A activity, explaining how acquisitions of Bungie, Activision Blizzard, and Zynga will influence the market.
“Content is king, and Microsoft is aware of this”: what Activision acquisition means for games industry
What does the $68.7 billion acquisition of Activision Blizzard mean for the industry in the long term? Will Activision games become exclusive to Microsoft? How will Sony and Nintendo respond? Is the race on to conquer the Metaverse? Analyst Joost Rietveld is here to explain.