The leadership at Playtika aims to increase the company’s market value. To achieve this, it has established a special independent committee that will analyze all options for Playtika’s future operations.
Playtika did not delve into details, noting only that the audit will cover the entire company portfolio.
As reported by the Seeking Alpha portal, the news of potential changes at Playtika has attracted investor attention. Many have speculated that following the audit, Playtika might begin looking for a buyer, although there are no guarantees of such an outcome. In 2022, the company conducted a similar audit, explicitly stating at that time that it did not rule out its own sale, but ultimately no deals were made, and the Playtika teams were hit by a wave of mass layoffs.
Amidst rumors of a sale, Playtika’s shares surged significantly. In the past 24 hours, their price rose by 16.8% to $3.20 per share, bringing the company’s total market value to $1.21 billion.
However, even after this jump, Playtika’s shares are trading significantly cheaper than their peak in 2021, when their price reached $33.80 per share.