research | Game World Observer

All publications by tag «research»

Industry News June 28, 2022

Sexualization in video games doesn’t harm players or make them sexist, new research says

A group of scientists have shared the results of a meta-analytic examination of sexualization in video games. They found no evident connection between games and male players’ sexist views or the threat to female players’ mental health.

Industry News September 28, 2021

Report: Ubisoft becomes world’s most hated game developer, competing with Capcom and Game Freak

Product review website Rave Reviews has published its research on the world’s most hated brands. When it comes to video games, no company is hated more than Ubisoft.

Industry News May 20, 2021

More than half of women gamers hide their gender due to harassment, according to new study

Reach3 Insights and Lenovo have shared the results of their research study on the experience and behavior of women gamers. The most important finding is probably that almost 60% of female players prefer to hide their gender and identity in online games.

Industry News March 26, 2021

“Sex does not sell”: Italian researchers explore women and men’s reactions to sexism in advertising

A group of Italian researchers has carried out an investigation into sexualization in modern advertising and its impact on buying intentions. It turned out that women show negative emotions towards the ads with oversexualized female models, while men are largely unaffected by it.