In August, indie developer Arnold Rauers decided to make his mobile games free-to-play on the App Store. As a result, his revenue has grown by 41%.

The first quarter of 2021 wasn’t the best for Ubisoft in terms of sales. However, the company has plans to reach a new audience by creating a bridge between premium and free-to-play games.

“2K very quietly launches new XCOM game that looks like shit” was the headline of Kotaku’s article on new mobile game XCOM Legends.

In the age when more and more companies are looking for new opportunities on mobile platforms, Atari has decided to go in a different direction. The company has plans to abandon some of its business efforts to produce more premium games for PC and consoles again.

This week will see the launch of advertising platform called playerWON. It allows PC and console devs to code TV-style video ads into their games.

Copenhagen, Denmark-based mobile gaming company Multiscription has announced Unleashd, a subscription service for free-to-play games.

In the F2P model, “whales” are players who are willing to spend much more in a game than average players. The terms comes from the world of Las Vegas casinos, where big spenders are referred to as “whales.”

How to decide if a particular mobile genre is promising or not? Aleksandr Bezobrazov, Marketing Director at Social Quantum, breaks down the genre of restaurant sims and explains what metrics are important to look at.

In China, there is a clear preference for free-to-play games. According to a survey, 61% of the players in the Middle Kingdom choose free games over premium.