Millenials name PlayStation as top brand, Gen Z choose Xbox
According to MBLM’s Brand Intimacy 2020 Study, PlayStation is the strongest brand among millenials in the US, especially among men. Among Gen Z, Xbox tops the list.
Tag: Xbox
Daniel Ahmad: Digital sales have grown from five to ten times since launch of current-gen consoles
Commenting on its Q1 FY21 financial results, EA said that 52% of its console full game unit sales over the past 12 months were digital.
Microsoft discontinues production of Xbox One X and Xbox One S digital edition
Microsoft is stopping the production of Xbox One X and Xbox One S All-Digital Edition consoles.
Xbox to reveal next-gen games on July 23
Microsoft will hold Xbox Games Showcase on July 23, at 9am PT.
Game prices for PS5 and Xbox Series X likely to grow 17%
Prices for the next-gen console games might go up, driven by the increased development costs.
Sony confirms PS5 event on June 11, Xboxing Day reportedly moved to August
PlayStation officially announced the new date for its The Future of Gaming event. It will now take place on June 11. During the live stream, Sony will reveal PS5 games from internal and third-party studios….
Phil Spencer: video games industry to feel impact of pandemic in early 2021
Many video games companies are reporting unprecedented profits due to users’ increased engagement amid the pandemic. However, this doesn’t mean that the industry is immune to the ongoing crisis. In fact, the impact of coronavirus…
Phil Spencer: Xbox will not change business tactics despite “flood” of new players
The head of Xbox Phil Spencer said that shelter-in-place and stay-at-home orders brought a “big flood of new people” to games. Specifically, Xbox saw a huge surge in the numbers of “new to Xbox customers.”
Didital Foundry on next-gen console pricing: $399 very much doable
Last week Bloomberg reported how manufacturing a PS5 unit now costs $450. From that, the newspaper assumed that the retail price for Sony’s next-get console should be around $470. However, Richard Leadbetter, Technology Editor at…
Samsung and Microsoft: partners in cloud
During the Unpacked event this Tuesday, Samsung announced a partnership with Microsoft. According to David Park, Samsung’s director of strategy, the Korean giant is collaborating with Xbox on a “premium cloud-based game streaming experience.”