Gears 5 did not become a hit with Steam users or viewers on streaming services. This is very unusual for a AAA title from a major publisher, especially from Microsoft.

Small game companies have paid streamers to promote their games for ages. Now big publishers like Electronic Arts, Activision Blizzard, Ubisoft, and Take-Two have embraced the marketing power of live broadcasting.

StreamElements and Stream Hatchet released the State of the Stream report for Q1 2019. The report analyzes viewership data by streaming platform, by streamer, and by game.

On April 13, Twitch launched its first game, Twitch Sings. It’s a karaoke game allowing users to stream their performances to their channels.

Thanks to Twitch tinyBuild’s and Lazy Bear Games’ fighting sim “Punch Club” has made $2 million in 2 months. Alex Nichiporchik, tinyBuild CEO, has shared with us some thoughts about how to promote games on the streaming service.