All publications by tag «tencent»
Fragmented reality of Android market in China
You might have already sensed from our earlier posts that publishing and monetizing your game in China is no walk in the park. But compliance with the local regulations is not the only challenge to overcome. Even if your game is approved, you still have to navigate China’s fragmented mobile market.
With Android devices accounting for 70 percent of the market, you would think you could easily tap into the country’s 700 million smartphone users by releasing your game on Google Play.
PUBG Mobile MAUs Exceed 100M, Mobile Battle Royales Bring In Over $2B in Less than 2 Years
100 million monthly active users (MAUs) now play the mobile version of PUBG, according to App Annie via VentureBeat. That doesn’t include players in China, where Tencent, the game’s publisher, had to shut the game down.
The battle royale shooter debuted on mobile slightly over a year ago, so this result is impressive. Since it’s launch on iOS and Android, PUBG has brought in more than $100 million for Tencent.
MOBA genre losing popularity in China
Chinese market research company Analysis published a report suggesting MOBA’s decline in popularity among Chinese players. Since 2018, MOBA has moved from the first to the third place in the mobile gaming category. Players’ preferences now lie with first-person shooters and simulation games, both of which attract lots of female users.