Sony has increased the price for its subscription service PlayStation Plus. While most regions saw double-digit increases, Turkey experienced the biggest hike.

The US video game subscription market is likely approaching a plateau in terms of player spending. This is according to new data from analytics firm Circana.

Sony has been trying to convince antitrust regulators that the Activision Blizzard acquisition would make Microsoft a dominant force in game subscription services. However, Sony Interactive Entertainment CEO Jim Ryan has reportedly told employees that the company doesn’t view Game Pass as a potential threat to PS Plus.

Sony previously blocked Game Pass on PlayStation. However, Microsoft also seems to oppose bringing PS Plus to Xbox.

Sony plans to increase its investment in first-party games by over $300 million. However, the company still doesn’t want to adopt the Game Pass-style model and include its AAA titles in subscription at launch.

Sony will require developers of certain games to make time-limited trials, according to the latest report. These versions must be at least two hours long, so they can be added to the PS Plus Premium subscription.

Although game subscription services are on the rise, they are still relatively small to make a global shift in the industry. When looking at numbers, services like Game Pass account for only 4% of gaming revenue in the North American and European markets.

Sony has introduced “all new PlayStation Plus,” announcing its transformation into a three-tier subscription service. Players will get access to a library that consists of both recent games and classic titles from PS1-PS3.

Deep Rock Galactic was added to PS+ on January 4 and managed to attract 6 million new players in the first week. It helped the studio more than double its player base.