Playrix now boasts over 1.1 billion downloads across its games, according to Sensor Tower.
Since King launched Candy Crush Saga in 2012, it has remained the top match-3 game for monthly global consumer spend. Until now. In April 2020, Gardenscapes from Playrix has surpassed Candy Crush Saga for monthly global consumer spend across…
Today, Playrix has globally released their new title. For the first time in a long while, it’s not a match-3 game. It is a free-to-play hidden object title called Manor Matters.
The Russian edition of Forbes published a big article on Playrix. In addition to detailing the history of the company, it provides several interesting figures.
Playrix continues to expand. The company announced the acquisition of Armenia-based studio Plexonic, best known for Panda Jam.
By 2025, Playrix intends to catch up with the leaders of the US market in terms of the annual revenue. These include companies like Activision Blizzard Inc. and Electronic Arts Inc.
Two Playrix games have exceeded $1 billion in lifetime revenue to date. Gardenscapes was the first to reach this milestone. And Homescapes has now followed suit.
How do you make new elements in a match-3 game? And how do you create levels and work with analytics? Aleksandr Shilyaev, lead game designer at Playrix, explains how the studio addressed these challenges while…