Tag: Niko Partners


China’s gamers population is 720 million strong

According to a new study by market researcher Niko Partners, there are 720 million gamers in China. 75 percent of those live outside the biggest cities. On a related note, smaller cities generate around 70% of game revenue.


PC outpaced by mobile in Malaysia and Singapore

PC has traditionally dominated the video game markets of Malaysia and Singapore. However,  the segment is being outpaced by mobile, according to Niko Partners. Over the past two years, mobile games revenue has grown by $135 million, and…