Mintegral | Game World Observer

All publications by tag «Mintegral»

Industry News August 2, 2019

In China, 61% of mobile players prefer F2P

In China, there is a clear preference for free-to-play games. According to a survey, 61% of the players in the Middle Kingdom choose free games over premium.

Marketing May 7, 2019

Asia-Pacific Top Mobile Game Markets

Game analytics provider Newzoo and one of Asia’s leading mobile advertising platforms Mintegral published a report on mobile markets of China, Japan and Korea.