Games marketing consultants Nikita Okan and Margarita Nikolaeva, who have worked on dozens of projects including hits Hustle Castle, Zero City, Tacticool, Love Sick, etc, have put together a comprehensive guide on scaling games from soft launch to global launch.
Another market intelligence tool is increasingly used across global mobile game markets. It’s called SocialPeta. The tool keeps track of your competitors’ advertising data.
On October 28, tech platform SHAREit will hold a closed workshop “Drive Hypergrowth Across Emerging Markets On SHAREit – Google Play’s Exclusive App Channel Partner.”
Victoria Tran, Communications Director at indie developer and publisher Kitfox Games (Boyfriend Dungeon, Lucifer Within Us), recently posted a useful thread on the logic behind some of the company’s marketing campaigns.
Microblogging service Twitter is the best platform for marketing PC and console games, according to marketing company Gamesight. It even surpasses the major ad network from Google.
The marketing company Soomla revealed how much Ad LTV varies depending on the region, the advertising network, the OS version, as well as the brand and model of the mobile device.