Logitech International agreed to acquire Streamlabs, a company offering software and tools for live streaming.
Small game companies have paid streamers to promote their games for ages. Now big publishers like Electronic Arts, Activision Blizzard, Ubisoft, and Take-Two have embraced the marketing power of live broadcasting.
On April 13, Twitch launched its first game, Twitch Sings. It’s a karaoke game allowing users to stream their performances to their channels.