CPI | Game World Observer

All publications by tag «CPI»

Marketing October 20, 2016

How to Get CPI Around $0.08

Egor Karpov, Mobile Marketing Consultant, told us how banner experiments helped him significantly reduce CPI of the Emojination game.

Marketing July 11, 2016

Eric Seufert: “We Put Content Alongside Cross-Promotion”

Marketing July 4, 2016

How strong is the impact of mediation networks on the size of CPI?

Why is mobile traffic so expensive? How do mediation networks charge up the prices and why? We’ve asked these questions to Head of Marketing at ComboApp Nadia Matukhno.

Marketing June 6, 2016

Using Return on Investment (ROI) to Evaluate the Performance of a Gaming Project

Konstantin Sakhnov, the research advisor of ‘Online Gaming Project Management’ education initiative and the Head of Game design at Rocket Jump, told us how to calculate the return on investments in gaming projects and shared with us some specific methods for doing it.