All publications by tag «China»
How to make sure your Match 3 game succeeds in China
China is the world’s biggest market by mobile game revenue (to reach $30 billion in 2020). It is also extremely difficult to navigate for foreign publishers. First, you’ve got stringent regulations imposed by the Chinese government. Secondly, sensitivities and preferences of the Chinese players can be a puzzle game in and of itself.
So launching in China is tricky, but nevertheless doable. GameRefinery explains how by looking at one of the most popular genres on mobile: Match 3.
MOBA genre losing popularity in China
Chinese market research company Analysis published a report suggesting MOBA’s decline in popularity among Chinese players. Since 2018, MOBA has moved from the first to the third place in the mobile gaming category. Players’ preferences now lie with first-person shooters and simulation games, both of which attract lots of female users.