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Analysts on Chinese market: “Female-oriented games can be a gold mine that is waiting to be discovered”

In China, there are around 300 million female gamers, according to the 2019 China Gaming Industry Report. It is over 46 percent of the country’s entire population of gamers. However, the market is dominated by the likes of Honour of Kings, designed with a male audience in mind. With this “traditional” gaming market getting saturated, games for female players might just be the next big thing.