Chartboost | Game World Observer

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Deals January 10, 2022

Take-Two acquiring Zynga in “transformative” deal worth $12.7 billion

Take-Two announced a definitive agreement to acquire Zynga, creating “one of the largest publicly traded interactive entertainment companies in the world.” Take-Two will pay approximately $12.7 billion acquiring all of the outstanding shares of Zynga in a cash and stock transaction.

Marketing February 17, 2021

Liftoff teams up with mobile marketing tech companies to launch Post-IDFA Alliance

Liftoff, a global mobile app marketing optimisation platform, announced the launch of the Post-IDFA Alliance. Liftoff is joined by other mobile marketing technology companies like Fyber, Chartboost, InMobi, Vungle and Singular.