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Industry News June 27, 2019

Instagram accounted for around 50% of Archero ad impressions on iOS

Instagram was instrumental in promoting the mobile hit Archero. It provided 48 percent of the game’s ad impressions on iOS.

Featured June 26, 2019

Apptopia breaks down stats and trends in mobile games advertising

How to advertise a mobile game in 2019? Apptopia explains the rules of player engagement.

Industry News May 30, 2019

Facebook on effectiveness of playable ads

In a new blog post, Facebook shared findings from a recent study into how mobile game publishers use different monetization strategies.