Half-Life: Alyx launches in about two months for a number of PC VR devices. That the beloved IP would sell lots of Valve Index headsets was pretty clear from the get go.
Since the Epic Games Store launched on December 6, 2018, users have spent $680 million on the platform. Of this amount, third-party titles account for $251 million.
Microblogging service Twitter is the best platform for marketing PC and console games, according to marketing company Gamesight. It even surpasses the major ad network from Google.
Ubisoft announced an upcoming title in the auto chess genre. It will be called Might and Magic: Chess Royale. The release is planned for January 30.
This year, PlayStation will not be attending E3. The console manufacturer explained that the format of the event does not fit into its marketing strategy.
ByteDance, which owns TikTok, has purchased AI developer LevelupAI. The developer is based in Beijing. No information is available on the price.
Following two years of developing and testing, ad analytics platform Playable Platform announced some stats on their self-optimizing ad technology.
In 2019, only 1,570 video games were licensed by the Chinese authorities, according to Niko Partners. That’s way less than 8,500 at the peak in 2017.