Category: News

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My.Games to invest $10m in hypercasual games

Mail.Ru Group’s video games division announced its plans to publish hyper-casual titles. Under the new publishing initiative, My.Games will invest $10 million in development and marketing until the end of 2020.

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7 steps from IAP to ads

In 2019, publishers and developers received $13.8 billion in mobile game ad revenue. And that figure is growing more than 25% year over year. In this talk, Lisa Tolentino, Strategic Partner Manager at Facebook, explains the steps it…

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XR market to generate $6.3 billion in 2020

In 2020, extended reality hardware and software revenues will bring in $6.3 billion, according to revised estimates by SuperData. That’s down from $7.7 billion the analytics firm previously projected.