How to promote a game in South Korea?
How to promote games on the South Korea mobile games market? Yuliya Nabieva, Asian Market Expert, shared some tips on it.
Category: Marketing
Eric Seufert: “We Put Content Alongside Cross-Promotion”
Eric Seufert, VP of User Acquisition and Network Engagement in Rovio, spoke to us about cross-promotion, the real costs of user acquisition and the pros and cons of video ads.
How strong is the impact of mediation networks on the size of CPI?
Why is mobile traffic so expensive? How do mediation networks charge up the prices and why? We’ve asked these questions to Head of Marketing at ComboApp Nadia Matukhno.
Localization Issues: The Smurfs, Fairy Tales and Prince Charming’s Pulsating Sword of Love
The localization of apps for children – as seen by All Correct, an international translation agency.
Ways to Promote Apps (Facebook, Word of Mouth, Name-Squatting)
Some quick-and-dirty tips and trick of app promotion – from Anton Losman, CEO at CloudTeam and former Digital Click producer.
How to Boosts Downloads of Sports Games?
How can Ice Hockey World Championship influence the downloads of sports games? We’ve asked Nikolay Rakushin, the founder of PlayMobileFree Studio.
Interface Language: Long or Short? You’ve Got to Know!
Translation agency Alconost explains how the quantity of text in a game can change depending on the language it is being translated into. This text will be useful for anyone who wants to avoid having to…
How to Publish a Mobile Game in China?
Some tips on how to enter the China’s mobile games market from Yuliya Nabieva, Asian Market Expert.
Clive Downie: “We’re trying to be the singular destination for people who want to create in a digital space”
Unity CMO Clive Downie on why is there no AAA-titles made with Unity, what are the difference between Unity new subscription plans and how can Unity Certification Program help you get a job.
What Does a Game Publisher Do?
A few years ago one of the biggest issues was whether the mobile app market needs publishers. The memory is fresh about examples like Temple Run and Tiny Wings. And even the small teams, following…