“A companion app for Apple Watch has increased Mirrors of Albion’s ARPDAU and quadrupled the number of game sessions played by Apple Watch users” told Andrey Ivashentsev, Innovation Director at Game Insight, at the White Nights Moscow 2016 conference.

Egor Karpov, Mobile Marketing Consultant, told us how banner experiments helped him significantly reduce CPI of the Emojination game.

Yet another White Nights conference is over, and it is time to name the winners of this year’s indie projects contest Indie Game Cup. Two of its four prizes went to everyone’s favorite Pig Bang.

Closed beta test of action MMO “Cloud Pirates” began on September 15, 2016. We talked to its project manager Aleksey Kornev about the game history and the specifics of its development.

A new kids game “Be-be-bears” gained more than 1M installs in four months. We talked to Alexey Ilin, Senior Producer of Kids Projects at VGTRK (All-Russia State Television and Radio Broadcasting Company).

Nikolay Baryshnikov, head of gaming department at 1C Company, tells about Russian retail market and what his department is responsible for.

Ilya Salamatov, Director of Business Development at 101XP, is going to tell us about partnership relations with Chinese companies, publishing of the games and localization.

In the beginning of May, Sergey Kopov, Head of Publishing at HeroCraft, launched Publisher Wanted aimed at helping developers and publishers find each other. We’ve discussed with Sergey the goal of the project and its first results.

Petr Kireev, CMO of mobile projects at My.com, spoke to us about his marketing team, what defines a great marketing manager and how to tell if your game release is going to be successful.

You can learn more about the cornerstones of online games operating from our articles based on the report by Viacheslav Utochkin, who participated in operating the “Perfect World” in Russia and launching “Armored Warfare: Armata Project”.