How to Get CPI Around $0.08
Egor Karpov, Mobile Marketing Consultant, told us how banner experiments helped him significantly reduce CPI of the Emojination game.
Category: Marketing
White Nights Moscow 2016: Indie Game Cup Winners Revealed
Yet another White Nights conference is over, and it is time to name the winners of this year’s indie projects contest Indie Game Cup. Two of its four prizes went to everyone’s favorite Pig Bang.
Cloud Pirates: “All Fights in The game Are in The Honest 3D”
Closed beta test of action MMO “Cloud Pirates” began on September 15, 2016. We talked to its project manager Aleksey Kornev about the game history and the specifics of its development.
“Update Without Featuring Provides Traffic Boost of Less Than 5% or None At All”: VGTRK About Apps for Kids
A new kids game “Be-be-bears” gained more than 1M installs in four months. We talked to Alexey Ilin, Senior Producer of Kids Projects at VGTRK (All-Russia State Television and Radio Broadcasting Company).
1C: “The Retail Market in Russia Is a Huge Segment With Hundreds of Millions of Dollars”
Nikolay Baryshnikov, head of gaming department at 1C Company, tells about Russian retail market and what his department is responsible for.
101XP: 40% of The Publishing Budget Is Spent on Launch And 60% on Support
Ilya Salamatov, Director of Business Development at 101XP, is going to tell us about partnership relations with Chinese companies, publishing of the games and localization.
«Publisher Wanted»: A Service That Connects Indie-Developers With Publishers
In the beginning of May, Sergey Kopov, Head of Publishing at HeroCraft, launched Publisher Wanted aimed at helping developers and publishers find each other. We’ve discussed with Sergey the goal of the project and its…
My.com: A Release Depends on First Two Weeks And 20,000 Installs
Petr Kireev, CMO of mobile projects at My.com, spoke to us about his marketing team, what defines a great marketing manager and how to tell if your game release is going to be successful.
Basics of Online Games Operating
You can learn more about the cornerstones of online games operating from our articles based on the report by Viacheslav Utochkin, who participated in operating the “Perfect World” in Russia and launching “Armored Warfare: Armata…
Finnish Game Industry Annual Turnover Reached €2.4 Billion
What does the Finnish gamedev industry look like? What are the conditions in Finland to invest in games? Can a foreigner start a company in Finland, and get support? We talked with Oleg Paliy about these…