The marketing company Soomla revealed how much Ad LTV varies depending on the region, the advertising network, the OS version, as well as the brand and model of the mobile device.
Over one billion game enthusiasts are women, according to Newzoo. That’s 46% of all players, game viewers and owners of the related tech across 30 key markets.
Game analytics provider Newzoo and one of Asia’s leading mobile advertising platforms Mintegral published a report on mobile markets of China, Japan and Korea.
Google has announced the nominees for this year’s Google Play Awards.
With just slightly over two weeks before the CEO Summit, we catch up with Julia Lebedeva. Julia is the head of the White Nights Conference organizing committee and VP Business Development at Nevosoft.
As of 2018, South Korean game market is estimated at $5,764M, which makes it the 4th biggest country by game revenue after China, the U.S., and Japan
The latest Newzoo report looks at the strongest players of the games market in 2018. Last year, the top 25 companies by game revenue earned a record-breaking $107.3 billion, which signifies 16% growth over 2017.
Kickstarter proudly announced on its blog that backers had pledged over $1 billion to projects in Games category.
On April 13, Twitch launched its first game, Twitch Sings. It’s a karaoke game allowing users to stream their performances to their channels.
Tencent continues to solidify its position in the global gaming market with the launch of the game distribution platform WeGame X.
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