Marketing Archives - Game World Observer

DDM’s Rebecca Owen: “It is wonderful to have fresh ideas and new hires, but only when they are tempered with some production experience”

As part of WN Dev Contest, we are discussing the industry with the jury members. In this installment, we catch up with Rebecca Owen, Business Development Manager at Digital Development Management (DDM).

News February 19

Sensorium Galaxy’s Ivan Nikitin: “We are looking for projects that explore and expand the paraphysical nature of VR interactivity”

As part of WN Dev Contest, we are discussing the industry with the jury members. In this installment, we catch up with Ivan Nikitin, Head of Product at Sensorium Galaxy.

News February 17

Liftoff teams up with mobile marketing tech companies to launch Post-IDFA Alliance

Liftoff, a global mobile app marketing optimisation platform, announced the launch of the Post-IDFA Alliance. Liftoff is joined by other mobile marketing technology companies like Fyber, Chartboost, InMobi, Vungle and Singular.

Marketing February 17

Skystone Games’ Bill Wang: “We can’t rely on large paid UA campaigns. Instead we focus on word of mouth marketing”

As part of WN Dev Contest, we are discussing the industry with the jury members. In this installment, we catch up with Bill Wang, co-founder and CEO at Skystone Games.

Marketing February 16

1C Publishing’s Anton Ravin: “Indie games are a very high initial risk”

As part of WN Dev Contest, we are discussing the industry with the jury members. In this installment, we catch up with Anton Ravin, Commercial Director at 1C Publishing EU.

Marketing February 15

SocialPeta and Nativex on global mobile market data in 2020

SocialPeta and Nativex released a review of global mobile market data in 2020. The report titled “2020 White Paper on Media Buying in the Global Mobile Market” also makes predictions on the mobile market trends for 2021.

Marketing February 15

IDFA policy may lead to iOS in-app advertising market losing nearly 20% of value

Analysts unveiled a new forecast on the possible aftermath of Apple’s changes in its IDFA privacy rules. This year, the in-app ad market on iOS may see a 17% drop in the value.

Marketing February 9

G-Core Labs: “It’s important to treat games like a business”

As part of WN Dev Contest, we are discussing the industry with the jury members. In this installment, we catch up with Roman Zhikharev, QA Director at G-Core Labs.

Marketing February 9

SEGA Searchlight: “2020 was the first year when more pitches used Unreal over Unity”

2020 has changed not only how games are made, but also how publishers find them. Previously, pitches were mostly made at large events in person. Now that this is off the table, canvassing for devs is very different. Bobby Wertheim, director of content at SEGA Searchlight, discusses the new realities of networking at WN Winter’21.

Marketing June 23, 2020

Why Hybrid Monetization is Thriving and How to Do It Right

How many games use in-app ads? How to estimate your game’s potential daily ad revenue? How to design ads into your game?

Orly Tsesis, Publisher Solutions Manager, CEE & Israel at Facebook Audience Network, explains how to transition your game to a hybrid monetization model and why now is the best time to do it.

Orly Tsesis, Publisher Solutions Manager, CEE & Israel at Facebook Audience Network

89% of top games worldwide had an ad platform SDK installed by the end of 2019.