DDM’s Rebecca Owen: “It is wonderful to have fresh ideas and new hires, but only when they are tempered with some production experience”
As part of WN Dev Contest, we are discussing the industry with the jury members. In this installment, we catch up with Rebecca Owen, Business Development Manager at Digital Development Management (DDM).
Sensorium Galaxy’s Ivan Nikitin: “We are looking for projects that explore and expand the paraphysical nature of VR interactivity”
As part of WN Dev Contest, we are discussing the industry with the jury members. In this installment, we catch up with Ivan Nikitin, Head of Product at Sensorium Galaxy.
Liftoff teams up with mobile marketing tech companies to launch Post-IDFA Alliance
Liftoff, a global mobile app marketing optimisation platform, announced the launch of the Post-IDFA Alliance. Liftoff is joined by other mobile marketing technology companies like Fyber, Chartboost, InMobi, Vungle and Singular.
SEGA Searchlight: “2020 was the first year when more pitches used Unreal over Unity”
2020 has changed not only how games are made, but also how publishers find them. Previously, pitches were mostly made at large events in person. Now that this is off the table, canvassing for devs is very different. Bobby Wertheim, director of content at SEGA Searchlight, discusses the new realities of networking at WN Winter’21.
Why Hybrid Monetization is Thriving and How to Do It Right
How many games use in-app ads? How to estimate your game’s potential daily ad revenue? How to design ads into your game?
Orly Tsesis, Publisher Solutions Manager, CEE & Israel at Facebook Audience Network, explains how to transition your game to a hybrid monetization model and why now is the best time to do it.
Orly Tsesis, Publisher Solutions Manager, CEE & Israel at Facebook Audience Network
89% of top games worldwide had an ad platform SDK installed by the end of 2019.