All publications for 21.07.2022
Blizzard lays off 10 people from Hearthstone team, while game revenue continues to plummet after exit from China
Blizzard has laid off some staff from the Hearthstone team, describing the process as organizational changes. But let’s also look at the game’s performance in the mobile market this year and see how the company’s exit from China has affected its revenues.
Cyberpunk 2077 peaks at over 200k CCU for first time since launch, topping Steam’s highest-grossing games chart
The hype around patch 2.0 and the Phantom Liberty expansion has boosted the sales of Cyberpunk 2077. This has helped the game top the top-selling charts on Steam, with its concurrent player count also skyrocketting.
Supercell and Tripledot discuss challenges of making new mobile hits on Games and Names podcast
Do big companies struggle with making new hits and why can having successful games in their portfolio affect creativity? These are the main topics of the new episode of Games and Names, a games industry podcast launched by AppMagic in partnership with WN Media Group.
Capcom eyes mobile expansion with more AAA games, as Monster Hunter Now tops $10 million in revenue
Capcom has big plans to strengthen its position in the mobile games market. The Japanese publisher believes that making more AAA-type titles for the platform could benefit its sales and revenues in the long run.
Unity revamps Runtime Fee, allowing devs to choose either 2.5% revenue share or fees based on self-reported installs
Unity has finally shared an update to its controversial Runtime Fee model. Following massive backlash from game developers, the company has changed key aspects of the policy, exempting a large portion of customers from any fees and giving others options to choose from.
Inside Embracer’s plans and strategy: game revenues, “notably lower margins” in PC & Console segment, and further divestments
Embracer Group held its annual general meeting on September 21. The Swedish holding company shared some insights into its financial performance, specific game sales and revenues, as well as its restructuring program and strategy going forward.
Payday 3 peaks at over 77k CCU despite server issues, with Starbreeze and Embracer betting on its success
Starbreeze Studios has launched Payday 3, a sequel to its successful multiplayer shooter. This comes amid ongoing restructuring at Embracer Group, whose division Plaion acted as the game’s investor and publisher.
What is Marketability and why Engagement matters in your first CPI test — explained by ByteBrew
When testing ads and creatives, a prototype’s marketability is a thing that shouldn’t be underestimated. In a new column for Game World Observer, ByteBrew Chief Strategy Officer Christopher Lefebvre explains what marketability is and what metrics developers should pay attention to.
CMA says Microsoft’s cloud gaming remedies “opens the door” to Activision deal being finally cleared
The UK’s Competition and Markets Authority (CMA) has released a new statement on its probe into Microsoft’s proposed acquisition of Activision Blizzard. The $68.7 billion deal is now as close to approval as possible.
Why Party Animals angered so many Chinese players despite peaking at over 100k concurrent players on Steam
Multiplayer physics-based brawler Party Animals has been launched globally to mixed reviews. Although it had a strong start on Steam in terms of metrics, it also drew a lot of criticism, especially from Chinese players.
AppLovin launches free tool to help devs migrate from Unity to other engines amid controversial Runtime Fee rollout
Mobile marketing and monetization platform AppLovin has launched a new project to help Unity developers switch to other engines like Unreal and Godot. It can already speed up code translation, and tools for asset and plugin migration are also in the works.
Glen Schofield leaves Striking Distance Studios following commercial failure of The Callisto Protocol
Industry veteran Glen Schofield is leaving Striking Distance, a studio he founded to develop The Callisto Protocol. The game, which was supposed to become a spiritual successor to Dead Space, missed Krafton’s expectations.
Re-Logic donates $200k to Godot and FNA engines, calling Unity’s new fees “predatory moves” to squeeze devs and gamers
Re-Logic, an indie studio behind evergreen sandbox hit game Terraria, has commented on Unity’s controversial decision to introduce per-install fees. The team not only condemned this move, but also decided to support two open source engines.