One of the biggest mobile racing titles globally, Nintendo’s Mario Kart Tour has surpassed $200 million in player spending and 200 million downloads from the App Store and Google Play.
According to the latest blog by Sensor Tower, it took Mario Kart Tour 11 days to hit its first 100 million downloads following its official launch on September 25, 2019. The title surpassed its first $100 million in just less than six months.
Over the last year, Mario Kart Tour has generated $92.7 million worldwide, ranking as Nintendo’s No. 2 revenue generating mobile game behind Fire Emblem Heroes, which accumulated $163.4 million.
Globally, Mario Kart Tour was the No. 4 revenue generating mobile racing game across the App Store and Google Play over the last year.
While Mario Kart Tour has not been able to sustain the highs of its big launch, it has maintained a fairly consistent revenue stream, generating $7.7 million on average per month globally over the last year. The title is an example of the power of big IP in generating launch buzz, particularly important with the looming IDFA changes. Meanwhile, the lucrative returns in Asia from powerhouse racers KartRider Rush+, Crazy Racing KartRider, and QQ Speed, which between them have generated $1.5 billion in lifetime revenue, suggests there could be bigger market potential in the West for the Racing genre than we’ve seen to date.
Mobile Insights Strategist, EMEA at Sensor Tower