German video games market generates €3.7 billion in H1 2020

game-graphic_german-games-market-1st-half-year-2020

This is according to a new report by game (German Games Industry Association), which takes into account data from App Annie and GfK , as well as earlier surveys.

Key findings

  • more than a third of the respondents admitted that they began to play more often in the last six months;
  • the market’s total revenue reached € 3.7 billion, up from €2.9 billion generated in the same period in 2019. At the same time, over the entire last year, the German gaming market has brought in €6.2 billion;
  • most of the revenue came from in-game purchases, which account for €1.5 billion, up 35% year-on-year;
  • German consumers also began to buy more consoles, PCs, accessories and other hardware. This segment generated € 1.3 billion in revenue – an increase of 21% year-on-year;
  • German gamers also spent money to buy individual games (€486 million) and pay for online services (€320 million).

game Managing Director Felix Falk notes an unprecedented growth, even against the high growth rates of growth of the German gaming market in recent years.

“I many people have opted to purchase gaming hardware, although revenue in this area typically tends to decline before the launch of a new generation of consoles. All these factors highlight just how important games really are – and not just during the COVID-19 pandemic,” said Falk.

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