UK company Ipsos MORI has published a new study of the European gaming market, which compares engagement levels during and after the lockdown. The survey involved 3,000 people from the UK, Germany, Italy, France and Spain.
- during the lockdown, people began to spend an average of 1.5 hours per week playing games;
- in the second quarter of 2020, European gamers played an average of 10.2 hours a week (up from 8.7 hours during the same period last year);
- despite the increase in engagement, only 6% of gamers began to spend more on in-app purchases. In the UK, though, this figure grew to 11%;
- after the restrictions were lifted, engagement began to decline and gradually return to the normal level. In June, only 22% of those surveyed said that they started playing more — in April and May, this figure was 30% and 28%, respectively;
- almost a quarter of the respondents tried video games for the first time in the past three months, and 14% of gamers discovered new games during the lockdown;
- increase in engagment was most pronounced in players aged 11-17 years old (41%) and 18-24 years old (33%).
The most popular gaming platforms
- 51% of respondents said they play games on various devices;
- in the second quarter of 2020, most people played games on mobile devices – 31%. This is followed by consoles (29%) and by PC (27%).
Impact of video games on mental health and education
- about 30% of those surveyed admitted that games make them happier and help them feel less anxious and lonely;
- one in five gamers said video games have a positive effect on their mental health;
- multiplayer games and the ability to spend time with family and friends, even during self-isolation, help a lot;
- one in five parents said that video games helped them educate their children, and they themselves began to spend more time in educational games;
- 20% of parents began to play more with their children — this trend is especially present in young families.