Rovio reports 50% profit increase thanks to UA spend reduction

Rovio earned €66.6 million in Q1 2020, down 6% year-on-year. However, the publisher’s pre-tax profits grew 53% to €11.5 million. This the Angry Birds company achieved by reducing its UA costs.

The company spent €13.5 million on UA in Q1 2020, down from €23.7 million in Q1 of 2019. Despite reduced UA costs, Angry Birds 2 generated €25 million in Q1, slightly more than in Q4 of 2019.

“In the beginning of the first quarter we scaled down user acquisition to meet our payback targets and the daily user acquisition investments were quite stable throughout the quarter,” said Rovio CEO Kati Levoranta in the company interim report for January-March 2020. “We are ready to invest more in user acquisition when we see an opportunity in the market, improvement in live games performance and when we launch new games.”

According to gamesindustry.biz, Rovio intends to launch a new IP, Small Town Murders, in June 2020. In total, the company can release up to three new titles in 2020.

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