GameAnalytics launches Benchmarks+

The mobile gaming market is becoming increasingly transparent. Industry tracking firm GameAnalytics has unveiled a new service. It allows you to see what KPIs your game should hit if it is to match the top products on the market.

Benchmarks+

The service is called Benchmarks+. It allows you to track benchmarks across various metrics. The data is broken down by genre, country, platform, and month. The platform can generate reports for the following metrics:

  • retention (for Day 1, 7 and 28);
  • session length;
  • stickiness
  • time spent in the game (in development);
  • ARPPU;
  • ARPDAU;
  • conversion
  • CPI (in development);
  • eCPM (in development);
  • ads LTV (in development).

That’s how it works, more or less: the user selects the metrics of interest, time period, peformance quantile (for example, you can select data for top 5% of products or for average peformers), as well as the genre. After that, the service displays the numbers. All the information is anonymized.

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The new service is essentially an interactive and regularly updated version of GameAnalytics reports.

The Benchmarks+ database contains stats on more than 87,000 mobile games from 45,000 studios. Every month, it tracks the activity of 1.2 billion gamers.

Right now, the subscription for 6 months costs $1,750. GameAnalytics reports that in January the price will rise to $ 2,500.

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