Game marketing consultant Chris Zukowski has analyzed post mortems of a few indie games to find out what strategies and tips were the most useful for them in terms of promotion.

Game marketing consultant Chris Zukowski has shared his thoughts on how to properly announce a video game on social media. He also cited a few examples of good and bad tweets from real studios.

On August 31, Motive Studio held the first Dead Space dev stream and showed early preproduction build footage featuring assets that might not even make it into the final game. Which is perfectly logical, given that the production is just starting: Motive only began working on the title less than a year ago.

This week, discoverability expert Simon Carless discussed marketing for indie devs on the Game Dev Unlocked blog.

As part of WN Dev Contest, we are discussing the industry with the jury members. In this installment, we catch up with Rebecca Owen, Business Development Manager at Digital Development Management (DDM).

As part of WN Dev Contest, we are discussing the industry with the jury members. In this installment, we catch up with Anton Ravin, Commercial Director at 1C Publishing EU.

Games marketing consultants Nikita Okan and Margarita Nikolaeva, who have worked on dozens of projects including hits Hustle Castle, Zero City, Tacticool, Love Sick, etc, have put together a comprehensive guide on scaling games from soft launch to global launch.

Another market intelligence tool is increasingly used across global mobile game markets. It’s called SocialPeta. The tool keeps track of your competitors’ advertising data.

On October 28, tech platform SHAREit will hold a closed workshop “Drive Hypergrowth Across Emerging Markets On SHAREit – Google Play’s Exclusive App Channel Partner.”

Victoria Tran, Communications Director at indie developer and publisher Kitfox Games (Boyfriend Dungeon, Lucifer Within Us), recently posted a useful thread on the logic behind some of the company’s marketing campaigns.

Microblogging service Twitter is the best platform for marketing PC and console games, according to marketing company Gamesight. It even surpasses the major ad network from Google.