LTV | Game World Observer

All publications by tag «LTV»

Industry News October 21, 2020

Learn about the 2021 iOS attribution changes with Tenjin and win a PlayStation 5 at WN Fall

Tune in on WN Fall’20 on October 29, at 11:40am (CET time), for a keynote session “2021 iOS attribution restart: What can mobile publishers do now to prepare?”

Marketing June 3, 2019

Soomla: value of ad LTV depends, among other things, on smartphone brand and model

The marketing company Soomla revealed how much Ad LTV varies depending on the region, the advertising network, the OS version, as well as the brand and model of the mobile device.

Marketing June 6, 2016

Using Return on Investment (ROI) to Evaluate the Performance of a Gaming Project

Konstantin Sakhnov, the research advisor of ‘Online Gaming Project Management’ education initiative and the Head of Game design at Rocket Jump, told us how to calculate the return on investments in gaming projects and shared with us some specific methods for doing it.