2020 is YouTube Gaming’s biggest year, with 100 billion hours of gaming content watched, according to Ryan Wyatt, Head of Global Gaming, You Tube.

Logitech International agreed to acquire Streamlabs, a company offering software and tools for live streaming.

Small game companies have paid streamers to promote their games for ages. Now big publishers like Electronic Arts, Activision Blizzard, Ubisoft, and Take-Two have embraced the marketing power of live broadcasting.