CPI is still on the rise. According to the new study by Tenjin and GameAnalytics, cost per install in hyper-casual games reached an all-time high both on Android and iOS in Q4.

Despite many concerns about the IDFA changes, opt-in rates for mobile games on iOS are quite high. According to GameAnalytics, 43% of users gave their consent to their personal data being tracked.

Idle games can be hightly profitable for devs. Their simple designs and mechanics are quick and cheap to create. And there are a lot of monetization options including IAPs, ads, and subscription.

GameAnalytics has added a new directory to its website. It contains listings and links to numerous platforms, providers and tools for mobile game developers.

GameAnalytics has shared fresh data on how consumer behaviour changed in mobile games in response to lockdowns. The report analyzes traffic changes, playtime, IAP spend and genre trends in Q1 2020.

The mobile gaming market is becoming increasingly transparent. Industry tracking firm GameAnalytics has unveiled a new service. It allows you to see what KPIs your game should hit if it is to match the top products on the market.

Indie developers are no match for big studios. But it’s ok, according to Valeria Castro, CEO & Founder at Platonic Games, a small dev team based in Madrid. At a recent event hosted by GameAnalytics, Valeria shared her experience entering the crowded hyper-casual scene.

Mobile games industry has embraced hyper-casual genre relatively recently, but it is already outperforming casual gaming in a number of ways. GameAnalytics compares the two categories against the backdrop of the more established genres.