Egor Karpov, Mobile Marketing Consultant, told us how banner experiments helped him significantly reduce CPI of the Emojination game.
Eric Seufert, VP of User Acquisition and Network Engagement in Rovio, spoke to us about cross-promotion, the real costs of user acquisition and the pros and cons of video ads.
Why is mobile traffic so expensive? How do mediation networks charge up the prices and why? We’ve asked these questions to Head of Marketing at ComboApp Nadia Matukhno.