Google continues to focus on user privacy and security by improving its review processes and machine learning systems. As a result, the company blocked over 1 million apps on the Play Store last year.

Media strategist Eric Seufert has shared five trends of the mobile games market for 2022. Among other things, he believes that companies will start creating Android-first strategies for their titles in the wake of the ATT implementation on iOS.

Google has revealed its plans to bring Android mobile games to Windows. The company officially confirmed that Google Play Games will come to PC in 2022.

Last year, Epic Games filed lawsuits both against Apple and Google. More than a year later, the Android maker decided to answer and file its counterclaim. According to Google, it is owed financial relief.

When it comes to publishing their mobile games, Western developers prioritise two main app stores: the Apple AppStore and the Google Play Store. Why? They’re familiar platforms with low barriers to entry. And most developers are either unaware of wider global opportunities or assume that distributing and monetising their games on other platforms is too difficult.

South Korea’s regulators have accused Google of abusing its dominance in the smartphone market. As a result, the company was fined $177 million.

Speculations about Android apps coming to Xbox appeared last week. However, the information has been eventually denied by Microsoft.

Starting November 2021, app ratings on Google Play Store will be tied to specific regions. It means that users from the US won’t be able to see reviews from Japanese citizens and vice versa.

A bipartisan bill was announced on Wednesday that can potentially reshape the business practices dominating the mobile distribution market. If passed, it will allow developers to add third-party payment systems to apps and inform users about discounts outside of stores. The bill has already been supported by Epic Games.

As announced in March, Google is reducing its 30 percent cut to 15 percent for all Android developers for the first $1M of revenue earned each year. This is effective from July 1st, but Google has just announced that devs can start enrolling for the reduced service fee.

As Google Play is officially banned in China, there are dozens of third-party Android stores in the country. They have to fight for users’ attention, using different rules and even hijacking competitors’ links. Here are the main characteristics of this huge and complex market.

The so-called IDFApocalypse began in April following the release of iOS 14.5. Post-IDFA Alliance has tracked how the mobile advertising market changed 14.5 days after the introduction of the new privacy policy.

Google announced it is preparing to launch a new set of policies regarding app title, icon, and developer name.

Crash Bandicoot: On the Run, a mobile spin-off of the famous platformer series, hit more than 8 million downloads in 24 hours. If you count the game’s early iOS release in, the King-developed title has already generated 11.4 million installs.

Google is reducing its 30 percent cut to 15 percent for all Android developers for the first $1M of revenue every developer earns each year. This is effective from July 1st.

On October 28, tech platform SHAREit will hold a closed workshop “Drive Hypergrowth Across Emerging Markets On SHAREit – Google Play’s Exclusive App Channel Partner.”

Google is delaying the implementations of its new Play Store payment rules in India to April 2022. Everywhere else, the new policy will come into force in September 2020.

Crytek is rolling out its CRYENGINE on mobile. The company is inviting developers to sign up for a beta program on Android, which will launch later in 2020.

More bad news. Android app developers have been warned that reviews will now take longer. The review time will now be 7 days. In some cases, the process may drag on for an even longer period.