The most ambitious gaming companies focus on the biggest genres — in terms of their audience and their cumulative revenue. Here is where the money lies, at least for those who dare play big. AppMagic founder Max Samorukov shared handy conclusions based on the most important changes that happened in the Western mobile games market in 2021.

ByteBrew is a new analytics platform created by former mobile developers. It offers free access to a wide range of tools, including monetization tracking, retention reporting, and attribution measurement.

Unprecedented consolidation of the games market continues. According to the latest report by Drake Star Partners, game companies have already raised $71 billion in 844 deals so far this year, which is double the full dollar amount from 2020.

Strategy is now the third biggest genre in the US, according to the latest report by GameRefinery. This category accounts for 17% of the US iOS market’s revenues, with developers implementing more genre-blending mechanics.

Newzoo has issued a new report on the state of the mobile market. According to analytics, it will reach over $90 billion in consumer spending in 2021, with Android accounting for more than half of it.

VG Insights continues to improve its analytics platform by introducing two new databases. They allow you to see all publishers and developers presented on Steam and find their estimated revenues and other metrics.

Apple’s new IDFA policy implemented with the release of iOS 14.5 has already impacted the mobile market. Developers and publishers are now looking for new ways to keep players engaged and increase monetization. Adding new features in their games might help in it.

Although CD Projekt continues to work on Cyberpunk 2077, analysts expect that the company’s share price will continue to decline. Here is stock market experts’ forecast on the game’s sales and the publisher’s growth potential.

In 2021, video game companies have set a new record in terms of M&A and investment deals. Their total value has already reached almost $50 billion.

Accenture has released a new report about the gaming industry based on data from 4,000 gamers across the US, China, Japan, and the UK.

Ad and marketing intelligence platform SocialPeta provided an update on the state of the mobile gaming market.

Newzoo published a report on IP-based mobile games. The analysts calculated that titles based on the Chinese novel Journey to the West earn almost 2.5 times more than all mobile games based on Marvel’s intellectual property combined.

The cloud gaming market is on the way to surpass a billion-dollar mark for the first time ever in 2021. According to a Newzoo report, it will reach $1.4 billion in revenue by the end of this year.

Today, on July 1, at 11:00 (UTC+1, London Time), tune in on the WN Hub for an exclusive workshop on Analytics in Game Development.

AppMagic founder Max Samorukov shared the results of a new study into top performing game genres on mobile.

Solutions from mobile game development are finding their way to other platforms. PC strategy Age of Empires 4 will collect and anlyze players’ data to offer personalized tutorials.