Analytics platform BuzzGuru has analyzed the influencer marketing strategy for RAID: Shadow Legends, finding how much money Plarium pays YouTube creators on average. According to the report, the company has spent $8.66 on this type of ads over the last six months.

AudioMob, which provides audio ads in mobile games, has raised $14 million in Series A funding at a current valuation of $110 million. The company has already collaborated with music artists Nas and Ed Sheeran, as well as brands like Intel and Jeep.

Apple has humbly extended privacy restrictions for third-party apps to its own products. On iOS 15, App Store and Apple News will now ask users for permission to access personal data used for targeted ads.

Mobile game advertising is evolving in the face of today’s consumer privacy initiatives and changing media consumption habits. However, mobile gaming developers are doing everything they can to protect their revenue sources instead of looking for growth opportunities due to these developments. Fortunately, none are happening overnight, offering developers some time to chart a path forward.

Last week, TV ad tech company Simulmedia announced the launch of advertising platform called playerWON. It’s designed to allow developers to add TV-style commercials into console and PC games. The company also claimed it had already signed deals with several big gaming brands, including EA. EA, however, is denying its involvement.

Soon after playerWON announced its plans to add TV-style commercials into console and PC games, players and some developers criticized the advertising platform. Some of them promised to never give their money to companies that would implement this system.

This week will see the launch of advertising platform called playerWON. It allows PC and console devs to code TV-style video ads into their games.

Apple has updated App Store Review Guidelines. One of the most significant changes concerns misleading ads. If an app or game developer uses misleading marketing even outside the App Store, it can now result in the app’s removal from the App Store, as well as termination of the developer account.

Ad and marketing intelligence platform SocialPeta provided an update on the state of the mobile gaming market.

Another market intelligence tool is increasingly used across global mobile game markets. It’s called SocialPeta. The tool keeps track of your competitors’ advertising data.

UK’s Advertising Standards Authority has banned a certain type of ads Playrix used for its ‘match-three’ titles Homescapes and Gardenscapes. The regulator found these ads misleading as they “were not representative of the games they were purported to feature.”

There is massive potential for publishers looking to grow beyond borders. But not all game expansions are success stories. How do you launch a game internationally and achieve off-the-charts growth?

Microsoft has paused advertising on Facebook (including Instagram) despite being its third-biggest advertiser in 2019. This is coming from Bloomberg, which cites its unnamed sources.

Startup Admix has raised $7 million to fund its “non-intrusive” in-game advertising technology.

Apple’s new iOS 14 will enable users to turn off Identifier for Advertisers (IDFA) for each app. That option has existed before but it has been securely buried in the Settings where not a lot of people could find it.

How many games use in-app ads? How to estimate your game’s potential daily ad revenue? How to design ads into your game?

In 2019, publishers and developers received $13.8 billion in mobile game ad revenue. And that figure is growing more than 25% year over year.

Following two years of developing and testing, ad analytics platform Playable Platform announced some stats on their self-optimizing ad technology.

Analyst platform deltaDNA conducted a study on how its clients, mobile game developers, work with ads in their products.