Sensor Tower: Users spent $29.6 billion on mobile games in first half of 2019

Mobile games brought in about 75% of the global $39.7 billion app revenue in the first half of the year. So far, customers have spent $29.6 billion on games.

The figure provided by Sensor Tower represents spending across Google Play and the App Store.

The overall spending on apps has grown by 15.4% year-on-year. Game revenue alone was up 11.3% even though the growth slowed down on iOS in China. Thus, App Store spending accounted for $17.6 billion which is 7.8% more than last year. Spending on Google Play increased by 16.8% and reached  $12 billion.

The report lists top 5 games by revenue. Honor of Kings by Tencent has brought in $728 million (excluding China’s numerous Android stores). Fate/Grand Order by Sony Aniplex grossed $628 million. Monster Strike from Mixi is No. 3, with $566 million revenue. Candy Crush Saga from King and PUBG Mobile from Tencent ranked at No. 4 and No. 5. The latter grossed $141 million on iOS alone, which includes the revenue from the title’s Chinese version Game for Peace.

In the first half of 2019, mobile games were downloaded 20.1 billion times, which is up 3.2% year-on-year. The most downloaded titles were Color Bump 3D from Good Job Games, Garena Free Fire from Garena, and PUBG Mobile from Tencent.

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