WBIE president: Subscription will not rule out traditional sales

With streaming clearly being the next big thing in gaming, it seems like the subscription model might become the new distribution standard. After all, streaming and subscription go hand in hand in other industries. Video games, though, will not necessarily follow the same pattern. That’s according to Warner. Bros Interactive Entertainment president David Haddad.

As Haddad told VentureBeat, most gamers prefer owning a handful of select titles over the smorgasbord subscription experience.

“There are gamers that want to consume way more than two or three games a year, which is sort of an average right now. There may be people that like the consumption pattern of having a subscription so that they can try more games and play more games.

But the behavior today is actually fairly concentrated on players spending most of their time in a handful of games that they carefully pick and that are able to secure a premium price in the market. I think it’ll be a mixture of both.”

David Haddad, WBIE president

WBIE owns Rocksteady Studios, NetherRealm Studios, Monolith Productions, and others. The company launched hits like the LEGO franchise, Mortal Kombat, Batman Arkham, and Game of Thrones: Conquest. Last week, it released Harry Potter: Wizards Unite. WBIE will also distribute Cyberpunk 2077 when it comes out.

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